Digital Marketing Manager

  • Full Time
  • Anywhere

Job Responsibilities:

  • Develop and manage Globalgig’s digital marketing strategy and programs
  • Plan and execute SEO/SEM, database marketing, email, social media, and display advertising campaigns to drive brand awareness and lead generation
  • Developing and executing inbound campaigns via Hubspot including and marketing and sales automation.  Identifies critical conversion points and drop off points and optimizes digital sales funnels
  • Measure and report performance of digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and touchpoints, collaborate with internal teams to optimize customer experience with Globalgig
  • Managing end-to-end digital marketing processes
  • Identifies trends and insights to create growth strategies through digital marketing
  • Familiar with buyer personas and customer lifecycle stages for developing long term content strategies and marketing ideas

 

Experience, Qualifications & Skills:

  • 3-5 years of working experience in digital marketing
  • Telecom industry experience preferred, but not required
  • Bachelor’s degree in marketing or a related field
  • HubSpot Certifications Preferred – Inbound Certification, HubSpot Marketing Software Certification, and HubSpot Sales Software Certification
  • Expertise in all digital marketing areas and can translate business requirements into fully executable digital marketing programs
  • Experience leading marketing campaigns from the idea stage through to their execution and implementation
  • Hands-on experience with Hubspot and other digital marketing platforms, including experience with lead funnels, and have worked with Hubspot in implementing automated funnel systems.
  • Robust understanding of SEO strategy and hand-on knowledge of Google Analytics, AdWords, and other advertising platforms and how they integrate with HubSpot.
  • Experience setting up and running paid media campaigns on Google for search and display and Social Media channels like LinkedIn and YouTube to aid in conversion goals
  • A content creator who can wordsmith messaging for maximum impact
  • Ability to establish KPI tracking and managing digital marketing performance

 

About You

  • Dynamic, motivated, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines; proactive mentality with intellectual curiosity and desire to learn
  • Highly creative individual with the ability to identify target audiences and devise digital campaigns that engage, inform, and motivate
  • Excellent at taking responsibility for your successes and failures
  • A deep desire to learn and grow in the marketing technology space
  • Excellent communication, grammar, and editing skills
  • Ability to work on multiple projects efficiently and effectively with multiple contributors and stakeholders.
  • Dedicated team player with excellent follow-through capabilities.
  • Accurate, organized, self-starter, problem solver, and able to work at a rapid pace
  • Creative individual with the ability to identify target audiences and devise digital campaigns that engage, inform, and motivate

 

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Equity

 

Job Type: Full-time

Pay: $50,000 – $70,000 annually compensation depending on experience

Work Location: Fully Remote

To apply for this job email your details to jennifer.mao@globalgig.com